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What is data literacy?

What is data literacy?

by Matrixian Group | Jan 14, 2019 | Business data, Consumer data, Matrixian Group, Mobility data, Real estate data

Data Science: that is the reasons that gets us get out of bed every day. Our goal for 2019: sharing the knowledge we gain. We do this in practical training courses and three knowledge areas that contribute to a data-driven, innovative society. Today part 1: Data...
De Bijenkorf Cartier necklace tracking data lawsuit

De Bijenkorf Cartier necklace tracking data lawsuit

by Matrixian Group | Jan 4, 2019 | Business data, Consumer data, Matrixian Group, Mobility data, Real estate data

  Sometimes facts are crazier than fiction. After a rather unfortunate combination of circumstances, a Rotterdam subdistrict court recently ruled that a lady had to return the wedding gift to her niece to De Bijenkorf or pay the department store €40,000. De...
Successful data-driven e-mail marketing in four steps

Successful data-driven e-mail marketing in four steps

by Matrixian Group | Oct 25, 2018 | Consumer data, Matrixian Group

Marketeers use e-mail marketing to reach customers. A great choice, but I still see many companies who do not personalise their mails. Why do I receive an e-mail about garden items while I love in an apartment? I quickly gloss over e-mails like these: I am not...
Matrixian Group makes organisations and trainees data driven

Matrixian Group makes organisations and trainees data driven

by Matrixian Group | Sep 19, 2018 | Business data, Consumer data, Matrixian Group, Mobility data, Real estate data

Data Science: we get out of bed for it every morning. We are happy to share the knowledge we have gained in the past ten years with our customers and talented young professionals. How? With a valuable traineeship; a challenging and balanced twelve-month programme,...
3 applications of predictive modelling for marketers

3 applications of predictive modelling for marketers

by Matrixian Group | Jul 10, 2018 | Consumer data

As a marketeer, you are always looking for tools to gain more insight into your customers and their behaviour through data. Predictive modelling began its rise a number of years ago and has since become a reliable tool for predicting customer behaviour and needs in...
Full-on action for the fullest milk of the Netherlands

Full-on action for the fullest milk of the Netherlands

by Matrixian Group | May 1, 2018 | Consumer data

Holland Jersey produces the fullest milk of the Netherlands. That milk is not only really good, but also has a special characteristic that Holland Jersey wanted to highlight with a special marketing campaign. What makes Jersey Melk special? Thina van Middeldorp,...
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