De Bijenkorf Cartier necklace tracking data lawsuit
Sometimes facts are crazier than fiction. After a rather unfortunate combination of circumstances, a Rotterdam subdistrict court recently ruled that a lady had to return the wedding gift to her niece to De Bijenkorf or pay the department store €40,000. De...
Successful data-driven e-mail marketing in four steps
Marketeers use e-mail marketing to reach customers. A great choice, but I still see many companies who do not personalise their mails. Why do I receive an e-mail about garden items while I love in an apartment? I quickly gloss over e-mails like these: I am not...
Matrixian Group makes organisations and trainees data driven
Data Science: we get out of bed for it every morning. We are happy to share the knowledge we have gained in the past ten years with our customers and talented young professionals. How? With a valuable traineeship; a challenging and balanced twelve-month programme,...
3 applications of predictive modelling for marketers
As a marketeer, you are always looking for tools to gain more insight into your customers and their behaviour through data. Predictive modelling began its rise a number of years ago and has since become a reliable tool for predicting customer behaviour and needs in...
